A senior sales manager at ITV has been taken on to head STV's commercial activities.
Peter Reilly joins the Glasgow-based broadcaster as commercial director, from ITV where is regional sales controller.
Says STV, he will be “responsible for driving airtime and digital revenues through STV’s relationships with advertisers and agencies and will hold overall responsibility for STV’s dales and commercial production team.”
Says Rob Woodward, chief executive of STV Group plc: “I’m delighted that Peter is joining us and will be leading our sales and commercial team as we continue to build the reach of STV's brands across platforms. He brings with him a wealth of experience and will be a strong asset to the STV leadership team and the business as a whole.”
Reilly takes over from David Connolly as commercial director, who will continue to work with STV on a part-time basis in the role of senior advisor.