Almost a third of Scotland's population tuned into the final of the singing talent show, X Factor, on Sunday, which – translated to a share of the viewing figures – was 63 per cent of all those watching television at the time.
Says STV, which broadcast the programme, the audience peaked at some 1.6 million on Sunday, while the audience for the previous evening's edition of the show peaked at 1.25 million.
The competition was won by Matt Cardle.
A higher percentage of Scots watched both the Saturday and Sunday editions of X Factor than the UK average.
In a statement, STV's commercial director, Peter Reilly, is quoted, as saying: “The magnificent performance of The X Factor re-enforces that STV is the home of must-see television, and gives our viewers a compelling television experience and our clients a must-have communication vehicle.”
Meanwhile, the show itself is facing accusations that a couple of its routines were little more than 'soft porn' – even though children would have been watching the show – resulting in a flood of complaints to makers, ITV, and the broadcasting watchdog, Ofcom.
A poll being conducted online by the Daily Mail newspaper has – at the time of writing – some 70 per cent of respondents agreeing the final was 'too sleazy'.