Programmes broadcast on STV are to be available for viewing an hour after they have been scheduled.
The '+1' service is to be launched this evening by the Glasgow-based broadcaster, to provide viewers the opportunity to view programmes they might otherwise have missed.
Beginning at 8pm with Emmerdale (one hour after the original screening time of 7pm), STV+1 can be accessed on channel 114 on Virgin and 33 on Freeview.
Says STV: “The arrival of STV+1 highlights the broadcaster’s commitment to making its quality content available as widely as possible, where and when people want it.”
In a statement issued by the company, Elizabeth Partyka, deputy director of STV Channels, is quoted, as saying: “The new STV+1 channel is a fantastic service, allowing our viewers to catch up on a range of programmes from STV one hour later. For example, this will be of great benefit to those who currently miss out on The Hour or the STV News at Six due to work commitments.
“We are dedicated to providing our viewers with STV content anywhere and at anytime. This new STV+1 service joins an expanding suite of channels, including the STV News iPhone app, stv.tv and the STV Player and YouTube sites, which make this commitment a reality for our audience.”
There will be two regional variations of STV+1; one for north and one for central Scotland. The north will receive the Aberdeen-based news and commercials and the central belt service will carry Glasgow-based news and commercials.
Among those programmes that might not be available on STV+1 will be those that feature live viewer competitions.