Viewers of the TV catch-up service on STV's website are now able to automatically embed the programme they are enjoying – such as an episode of Coronation Street or an edition of STV News at Six – onto their Facebook page and tell their friends they have done so.
Says STV of its stv.tv/player service: “The development means that people on Facebook can now share videos via the STV Player on their Facebook Timeline and discover new content from their friends in their News Feed. The function is integrated into stv.tv, meaning that people simply need to click ‘share’ via the STV Player site and the content will automatically be shared via their Facebook page.”
A STV statement quotes Alistair Brown, chief technology officer as saying: “Making STV content available anytime and anywhere, and free of charge, to our audiences is core to our business philosophy. We are delighted to be making use of the Facebook Platform in this way – allowing people to share, recommend and discover the very best of STV national and regional content – and we will continue to enhance the social aspects of STV Player moving forward.”