Opinion has it, begins Roxanne Sorooshian, in today's Sunday Herald, that it's the Scots accent that has something to do with it.
She was writing about BBC Radio 2 DJ, Scot, Ken Bruce, who – according to reports – has pulled in the biggest audience of his career: 7.72 million on average during the first three months of this year and up almost 400,000 on 12 months previously.
On Thursday, radio listening figures for the first quarter of the year were announced by the radio listening auditing body, RAJAR.
And Sorooshian says of the Scot's success: “Opinion has it that Bruce's Scottish accent is part of his appeal. It seems you can take the boy out of Scotland, but you can't take the Jock out of the disc jockey.”