FRESH in the door to work in the Glasgow Caledonian University communications office, I met with a senior health Professor to talk about his experience of working with the media.
“Well,” the internationally-recognised Professor told me, “somebody once quoted me saying my work was linked to the cartoon ogre Shrek. I haven’t answered the phone so often since.”
The anecdote highlights a serious issue in the effective communication between the media and higher education sector.
