Thursday 21 Jan 2021
Scott Douglas: When is an advertorial not an advertorial? When it’s sponsored content
April 7, 2013 · Comments Off
GOTTA love this change stuff, eh? We’re no longer writers or story-tellers, we’re now content…
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Scott Douglas: Don’t believe the hypeApril 2, 2013 · Comments Off
GET rich quick. Look ten years younger with one, simple trick. Develop rock hard abs...
Scott Douglas: ScotRail were right to reject TV documentary inviteMarch 24, 2013 · Comments Off
TRAIN operator, ScotRail, has just been involved in a wee case study of damned-if-you-do-and-damned-if-you-don’t media...
Scott Douglas: Stomach bugs, rave baby Django and the thorny question of Media balanceFebruary 6, 2013 · Comments Off
SOMETIMES the ‘media machine’ does a particularly brutal job of grinding up and spitting out...
Scott Douglas: PR professionals can light up businessJanuary 13, 2013 · Comments Off
TALK about a ‘light bulb moment’. A dicky brake light in my trusty old Saab...
Scott Douglas: Liar, liar, so you’re a PR consultant for hire?January 7, 2013 · Comments Off
THERE is always something a bit difficult to digest over the festive holiday period, or...