A marketing campaign promoting the jobs section of The Scotsman's website is moving into its second phase, following a 72 per cent increase in the number of applications to vacancies from the first phase, launched in June.
Using a combination of radio advertising, outdoor posters, online, print and email – with the media planning overseen by local outfit, Feather Brooksbank – the theme of this next phases about what people are secretly hoping they can become.
One poster, for instance, shows a person wondering whether they will ever fulfil their ambition of being a circus clown.
At first, the new campaign will concentrate on Edinburgh and the Lothians before going more nationwide.
Since the first phase was launched, the number of CVs submitted to the site more than doubled.
Says Andrew Richardson, managing director of The Scotsman Publications Ltd: “The impressive traffic growth in response to our last campaign is testimony to the quality of scotsman.com/jobs and our continued investment in a well thought-out brand strategy for our jobs site which will continue to yield dividend in audience growth and most importantly top quality results for advertisers.”