Highland Spring is going for gold with Sir Chris Hoy, encouraging consumers to get on their bikes with a new winter on-pack promotion – Get in Gear With Chris Hoy.
Designed by Edinburgh marketing communications agency Multiply, Get in Gear With Chris Hoy features on 10 million bottles of Highland Spring on sale in UK supermarkets and retail outlets.
The promotion supports the brand’s sponsorship of the four times Olympic gold medalist and offers four lucky families the chance to win a money-can’t-buy coaching session with Sir Chris as The Manchester Velodrome and a set of bikes for the whole family.
Secondary prizes include 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.
Multiply is confident the cycling promotion will be as successful as the summer campaign which featured world tennis ranked number two Andy Murray and which received an unprecedented level of responses to win a VIP day out with the Scots star.
The agency is now working on Highland Spring’s 2010 below-the-line marketing campaigns.
Multiply account director, David Roberts, said: “The Andy Murray promotion served up excellent numbers and we are sure Sir Chris Hoy, with his mass appeal, will prove to be just as popular with Highland Spring customers.”
Multiply received the ISP Seal for the Chris Hoy promotion which showed the campaign exceeded legal requirements of the marketing communications agency and that consumers could take part with confidence that the promotion adhered to the highest standards.
Sally Stanley, marketing director at Highland Spring, said: “Highland Spring is a long standing supporter of British sport and is committed to reinforcing the health benefits of good hydration during sport.
“Sir Chris Hoy is a world class athlete and a truly inspirational role model for British children. Our new on-pack promotion provides the chance for our lucky winners to enjoy a once in a lifetime experience to receive coaching advice from Scotland's most successful Olympian at Britain's foremost cycling venue.”
Highland Spring is official bottled water supplier to Sir Chris Hoy as he competes and trains around the world.
Note to Editors
Founded in 2003, Multiply is Scotland’s largest independently owned marketing communications agency and is based at 23 Alva Street, Edinburgh, EH2 4PS.
The agency work on a wide range of innovative campaigns for clients including Highland Spring, RBS, Standard Life, Huggies, Pilsner Urquell, Highland Park and The Macallan.
Issued on behalf of Multiply by Sure Public Relations. For further information please contact Stephen Rafferty on +44 (0)7980 598764 or email firstname.lastname@example.org