Archial Group PLC, one of the UK’s leading architectural practices, has appointed Liquorice Media to deliver a comprehensive public relations service throughout the UK.
Originally appointed a year ago to provide a public relations service to Archial throughout Scotland, the expansion of Liquorice Media’s remit to provide its services to the Group throughout the whole of the UK represents a significant coup for the boutique agency.
A world-class architectural business that delivers intelligent solutions to public and private sector clients, Archial Group PLC operates from 20 locations in three core businesses forming the key architectural business units: Archial Architects in the UK; Alsop Architects operating globally and Sparch in Asia. The Group delivers projects throughout the UK, Asia, India, the Middle East, Europe and the North Americas.
Chris Littlemore, Archial Group Chief Executive Officer, said, “Following an extensive review of our marketing plans for 2010, we identified various benefits that could be achieved by bringing together overall responsibility for the provision of our public relations requirement within a single agency.
“Given its proven track record for raising our profile in Scotland, we felt that Liquorice Media’s journalistic approach to media relations best suited Archial’s requirements for building upon our established brand profile throughout the UK.”
Liquorice Media co-founder and director Susan Christie said, “We are delighted to win this broader brief and look forward to developing an ongoing and consistent media profile for Archial throughout the UK to assist the Group’s business development objectives.
“Amongst other objectives, our media campaign will seek to raise awareness amongst potential clients of Archial Group as a world-class architectural business that delivers intelligent solutions for projects in both the public and private sectors.”
Established in 2007, Liquorice Media places media stories on behalf of its clients within local, national and international media. Just last month, having outgrown its previous office, the consultancy relocated from Glasgow city centre to significantly larger premises on the southside of the city as it gears up for expansion in 2010.
The Archial Group has established a strong track record of delivering intelligent architectural solutions in public, private and international arenas. It delivers a broad portfolio of sectors across these regions including; commercial, corporate, education, health, leisure, nuclear, residential, retail and transport projects.
For further information please contact Susan Christie on 0141 561 4018 www.liquorice-media.com
12th January 2010