Northsound, Aberdeen City and Shire’s leading radio station, has appointed Michelle Herd as its Cash for Kids Charity Manager.
Michelle (44) has joined the charity from Crimestoppers Scotland, where she had been Project Organiser for Grampian, Tayside, Highlands & Islands, since 2006.
Her previous posts include HR Manager at the Marcliffe Hotel and Spa.
Michelle is responsible for ensuring Cash for Kids achieves its aim of raising £200,000 to make grants to children’s groups, organisations and projects throughout Northsound’s transmission area.
She said: “In my role with Crimestoppers, and having done voluntary work in the past, I know first hand the difficulties and frustrations of trying to secure funding for those who work with underprivileged youngsters.
“Along with the skills and experience I have, I feel I will bring my own personal enthusiasm and a huge determination to raising enough money to maintain CFK as a major contributor to improving the lives of our local youngsters.”
She continued: “I am really looking forward to raising the brand awareness and profile of Cash for Kids so that it is seen as the North-east of Scotland’s top local charity for making a difference to disadvantaged youngsters.
“I am also looking forward to working with and encouraging local companies and individuals to support the charity by holding fun and effective fundraising events.”
Among Michelle’s priorities for 2010 is to set up a fundraising committee of volunteers who have skills that can be put to use fundraising and raising awareness of Cash for Kids.
“Ideally I’d like to get a group of around eight to 10 volunteers who can spare a few hours a week to get together and discuss ideas, help to organise events and spread the word about the charity and the work it does to support local children.”
Anyone who is interested in finding out more can call Cash for Kids on 01224 337010.
Away from work, Michelle is a qualified clinical hypnotherapist, practising whenever she can. She enjoys jazz dance classes and lists her greatest challenge to date as walking the Great Wall of China in aid of cancer research.
She has been married to Stuart for 23 years and has three children Danielle (22), Paul (18) and Emilie (11).