Scotland’s business tourism sector will gather in Stirling next week for VisitScotland’s ultimate networking event for the conferences, meetings and incentives industry.
Over one hundred business tourism professionals are expected to attend the BTU’s Industry Seminar on 2nd February to learn more about the market’s latest developments and trends, as well as hear from leading experts in Scotland’s business tourism and conference sector.
Designed to inspire and help develop potential, the day will consist of four informative and interactive sessions. This year’s seminar will offer delegates a choice of six different topics including Sustainability Strategies, BTU Marketing Opportunities, Rewarding Exhibitions as well as an Overview of Emerging Markets such as India, China and Russia.
Notable speakers will be on hand to share the secrets of their success including Caroline Gourlay, group sales manager of Confex Group and Professor Joe Goldblatt, CSEP, director of the International Centre for the Study of Planned Events at Queen Margaret University, Edinburgh.
Joining keynote speakers will be CM Porter Novelli, the BTU’s PR agency for the UK market who will share their wealth of experience in generating PR for business tourism companies with a particular focus on competitor positioning in these challenging times.
Caroline Packman, head of Business Tourism at VisitScotland commented: “The BTU’s recent customer satisfaction survey has confirmed that Scotland is scoring higher than ever as a top destination for meetings, conferences and incentives and it is imperative that we maintain this reputation in 2010’
She continued, ‘As an industry, we recognise that we cannot afford to rest on our laurels. Our aim is to use the BTU’s Industry Seminar as a catalyst for inspiration and motivation. By sharing effective methods of influencing buyers and keeping abreast of what our competitors are doing we can work towards keeping Scotland at the top of the list for business travel’
Scotland attracts around 2.3 million business trips every year, generating more than £723 million for the country’s economy, with the key industries and centres of academic excellence playing a major role in drawing nearly 30% of international association meetings hosted in the UK, a figure which is rising all the time.
The country’s two main cities, Glasgow and Edinburgh, remain second only to London in the UK in terms of numbers of international association meetings hosted.