Midi-Pyrénées is launching an advertising campaign in British cinemas.
From 12th March to 12th May 2010, British cinema-goers will be presented with the Great Sites of Midi-Pyrénées. Internationally renowned sites such as Toulouse, Millau Viaduct, Lourdes, Rocamadour, Albi and Gavarnie, … will be presented in an advertising spot with spectacular images.
The advertisement is adapted to large-screen format and plays like a movie preview. The audience is presented with a 30-second sequence of powerful and uplifting images, highlighting the extraordinary dimension of the region's sites and their attraction for tourists.
It will be shown in cinemas across five cities running direct flights to the Midi-Pyrénées region: London, Bristol, Birmingham, Manchester and Bradford-Leeds.
This advertisement will be seen by 3 million viewers.
This cinema campaign run by the Midi-Pyrénées region is an innovative way of promoting its collection of great tourist sites, the backbone of one of the region's key economic sectors.
Great Sites of Midi-Pyrénées also on the web
www.greatsites-midipyrenees.co.uk presents each Great Site of Midi-Pyrénées with a one-and-a-half minute film, made to the same spectacular dimensions as the cinema advertisement. Press photos and practical information are also available to complement these resources.
Finally, three new press packs are available for download in the press room on www.tourism-midi-pyrenees.co.uk. These present a wide range of new, original and surprising ways of exploring the region's Great Sites.
About the Great Sites of Midi-Pyrénées collection
The Midi-Pyrénées region has set itself apart by implementing a collection which brings together the emblematic sites of its identity, its culture and its heritage. This collection includes 21 sites : cities (Toulouse, Lourdes, …), medieval villages (Rocamadour, Conques, … ), natural sites (Cirque de Gavarnie, Cauterets-Pont d’Espagne, …) and engineering structures (Millau Viaduct, sources of the Canal du Midi, …).
The Midi-Pyrénées region covers a large portion of South-West France running between the Atlantic and the Mediterranean. Toulouse is its capital with 437,000 inhabitants and is included in its collection of Great Sites. Other Great Sites in the collection are distributed across the region's 8 departments: Ariège, Aveyron, Haute-Garonne, Hautes-Pyrénées, Gers, Lot, Tarn and Tarn-et-Garonne.
List of the Great Sites of Midi-Pyrénées:
> Toulouse – Haute-Garonne
> Saint-Bertrand-de-Comminges – Haute-Garonne
> Luchon – Haute-Garonne
> At the sources of the Canal du Midi: Sorèze, Revel, Saint-Ferréol – Tarn /Haute-Garonne
> Albi – Tarn
> Cordes-sur-Ciel – Tarn
> Moissac – Tarn-et-Garonne
> Cahors – Lot
> Rocamadour – Lot
> Saint-Cirq-Lapopie – Lot
> Figeac – Lot
> Auch – Gers
> Marciac – Gers
> Millau Viaduct – Aveyron
> Conques – Aveyron
> Najac / Villefranche-de-Rouergue – Aveyron
> Ariège Collection, 14,000 years of history (Grotte de Niaux, Grotte du Mas d’Azil, Saint-Lizier, Foix, Montségur, Mirepoix)
> Lourdes – Hautes-Pyrénées
> Pic du Midi de Bigorre – Hautes-Pyrénées
> Cauterets/Pont d’Espagne – Hautes-Pyrénées
> Cirque de Gavarnie – Hautes-Pyrénées
The Great Sites of Midi-Pyrénées operate as a network, each one showcasing the region while providing a gateway to the other Great Sites.
A unique way of promoting the Midi-Pyrénées region
The main purpose of the collection of Great Sites of Midi-Pyrénées is to boost the destination's appeal for a French and foreign clientele. The cinema campaign in Great-Britain also shows the importance of the British market for Midi-Pyrénées.
Great-Britain is one of the region's priority foreign markets, with the second largest foreign clientele. Midi-Pyrénées also regularly runs tourism promotions designed to attract and sustain its British customers.
Note: From 30th April 2010, the new Manchester – Lourdes/Tarbes flight will be opening, operated by the airline BMI Baby (2 weekly connections: Monday and Friday).