Fife Council’s new Tourism Partnership, designed to promote Fife as a great place to visit launched, with a first meeting of its Executive Board at The Old Course Hotel in St. Andrews yesterday, Thursday, 25 March.
Fife Council is the largest player in tourism in Fife not only in terms of its funding investment but also in its activities in support of tourism. It is appropriate, therefore, that the Fife Tourism Partnership places the leadership for tourism firmly within Fife Council and strengthens both business engagement and partnership working.
The Partnership is run by an Executive Board which includes representatives from Fife Council, VisitScotland, Scottish Enterprise, Fife Chamber of Commerce, Federation of Small Businesses, the local tourist associations and the tourism business network. It has responsibility for setting out the strategic priorities for tourism in Fife, including:
• Engaging the business community in strategic decision making.
• Facilitating local visitor information activities.
• Providing business development and networking activities.
In charge of co-ordinating and supporting the Partnership structure is Ann Camus, Tourism Partnership Manager, who is based within Development Services at Fife Council. In this role, Ann will work extensively with tourism businesses in Fife in order to:
• Co-ordinate tourism related activities across the Council.
• Liaise with existing tourism groups.
• Encourage the development of new local tourist associations.
• Establish the Fife Tourism Partnership business network.
Complementing the Tourism Partnership are the Fife Food Network and a proposed Fife Golf Alliance which will support work currently underway between Fife Council and its partners to highlight the region as a great place to live, work, visit and invest. The Fife Pavilion will showcase all that Fife has to offer at the 2010 Open Championship which returns to the home of golf in St Andrews.
Chair of the Fife Tourism Partnership Executive is Debbie Taylor of The Old Course Hotel, Golf Resort and Spa, St Andrews, who said: “I am delighted to have the opportunity to Chair this exciting new business initiative. I believe that The Fife Tourism Partnership will facilitate Fife business' working together to increase revenue and drive more tourism business into Fife through an action orientated approach”.
Councillor Tony Martin, Chair of the Environment, Enterprise & Transportation Committee, said: “Tourism is one of Fife’s key industries supporting around 12,500 jobs and contributing over £250 million each year to the local economy. The work of the new Fife Tourism Partnership will be of great benefit to Fife, promoting its unique environment, stunning coastline, as well as its golf courses, fine dining, history and heritage. Through working in collaboration and partnership we are creating the best possible conditions to guarantee Fife’s position as a great place to visit”.
Richard Pinn, Regional Director of VisitScotland said: “We are delighted to see the launch of the Fife Tourism Partnership today and welcome the opportunity to work in close partnership with the public and private sector”.
“Fife offers a fantastic visitor experience, but we are competing in a global market and our potential visitors can choose from a large variety of destinations, therefore we are particularly pleased at the development of the Fife Food Network and Golf Alliance. In this current climate it is crucial that we work together to get tourism growth back on track and we look forward to collaborating and contributing to delivering excellent results for Fife”.