St. Enoch Centre in Glasgow has been shortlisted for two international marketing awards by the world’s most prestigious marketing body for international shopping centres.
The centre, owned and managed by Canada-based Ivanhoe Cambridge, has been shortlisted from more than 152 entries from 18 countries in both the Refurbishment and Community Relations categories of the International Council of Shopping Centres (ICSC) Solal Marketing Awards.
The ICSC Solal Awards bring together the very best of retail marketing across the world to reward those with the most effective campaigns. The awards recognise best practice and outstanding marketing performance and are seen as a benchmark of quality throughout the industry.
The Centre’s ‘Falling in Love Again’ campaign was designed to support the opening of the first phase of the £100 million redevelopment of St. Enoch Centre and the campaign has now been selected as a finalist in the award’s Refurbishment category.
St. Enoch Centre had been the city’s favourite shopping centre for many years but had recently been overtaken by its rivals. The overarching aim for ‘Falling in Love Again’ was to re-brand and revitalise St. Enoch Centre as a major retail destination in Glasgow city centre, firmly placing St. Enoch in the hearts and minds of its existing and new target audiences.
In the Community Relations category, the centre’s St. Enoch Working initiative which helps co-ordinate and drive recruitment within the centre has also been shortlisted and the Centre management is hoping to repeat its success from 2008 when it secured the prestigious accolade for its Christmas campaign.
St. Enoch Centre is a major big employer in Glasgow, with more than 2,500 people working throughout the Centre. Against a backdrop of global recession and local job losses, St. Enoch’s management saw an opportunity to work with the community to get people back into work by using the vacancies that would be created as a result of the Centre’s £100m redevelopment.
St. Enoch Working is an initiative run with Glasgow’s Local Regeneration Agencies (LRAs), and to date 29 retailers throughout the Centre have used St. Enoch Working – with more than 250 jobs filled through the initiative since September 2009.
Susan Nicol, Centre Manager, said: “This is the fourth year in a row that our marketing campaigns have been shortlisted for these international industry awards and we’re absolutely delighted that we have two awards in the running this time round.
“Our launch campaign for the opening of the first phase of the Centre’s redevelopment was created to reposition the Centre, attracting new shoppers and making former visitors fall in love with St. Enoch once again. The campaign surpassed all expectations and being shortlisted is a tribute to the hard work of everyone involved in this fantastic campaign.
“From the earliest stages of our redevelopment programme, one of our key aims has been to open doors to a wide range of skills and employment options for the local community and with the assistance of our partners, we’ve already helped more than 250 people find employment through our St. Enoch Working initiative.”
Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said: “I would like to extend my congratulations to Ivanhoe Cambridge for its successful investment in the St Enoch Centre and in securing these highly coveted award nominations.
“Situated in the centre of the city’s Stylemile, the St Enoch Centre has long been a primary destination for city shoppers and is a key component in Glasgow’s overall retail charm.
“In addition to being one of the city’s main sources of employment, the Centre’s commitment to providing the best shopping experience for both local Glaswegians and visitors to the city serves to illustrate the extremely high standard of retail available in Glasgow.
“The city is emerging from the economic downturn stronger and more internationally competitive than ever and being shortlisted for the ICSC Solal Marketing Awards reinforces Glasgow’s position as one of the world’s top retail destinations.”
Scott Taylor, Chief Executive – Glasgow City Marketing Bureau, added:
“Susan Nicol and her team have done a tremendous job in steering the St. Enoch Centre successfully through its multi-million pound redevelopment programme to its current – and well-deserved – position as one of the principal retail anchors of Glasgow’s style mile.
“I am delighted that their hard work and creativity have been recognised by being shortlisted for these two prestigious retail marketing awards and wish them the very best of luck for June.”
The winners of the ICSC Solal Marketing Awards will be announced at a glittering ceremony at the ICSC Annual European Marketing Conference in Lisbon, Portugal on June 16-18, 2010.
Notes to editors:
About St. Enoch Centre
St. Enoch Centre, owned and managed by Ivanhoe Cambridge, is located in Glasgow's busy city centre, one of the UK's top shopping destinations outside London.
The first of its kind in Scotland, St. Enoch Centre was officially opened in 1989 and has since become one of the city's favourite shopping destinations.
Issued by The Big Partnership on behalf of St. Enoch Centre.
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