Leading eCommerce and online marketing agency Radiator has been appointed to develop and implement an eCommerce website and strategy for Murray Farmcare, the independent Dumfries-based veterinary pharmacy and medicines supplier.
Radiator, a full service design, development and internet marketing consultancy, works with clients to provide a fully integrated solution from website concept to sales. Its brief with Murray Farmcare is to create a new account ordering and transactional website that is easy for its core farming community to use whilst building the brand UK wide in the horse and domestic pet markets.
Fraser Hogg, co-owner and creative director of Radiator, said, “As Murray Farmcare sells a range of restricted and prescription only products, the eCommerce aspect of this project will be particularly challenging, requiring the streamlining of a necessarily complex purchase procedure.
“This redeveloped website will work alongside Murray Farmcare’s traditional sales team and make the sales process as simple as possible through features such as one click ordering, quick re-ordering, handy lists and seasonal offers.”
A member of ScotlandIS, the trade body for the information and communications technologies (ICT) industry, Radiator (www.the-radiator.com) works closely with clients to increase their brand awareness, leads and repeat sales online. Its customer base spans a broad spectrum of public and private sector organisations, all of which call upon its expert input to generate online sales.
From its base in Dumfries and Galloway, Murray Farmcare has become established as one of the UK’s leading veterinary pharmacies, specialising in livestock health and nutrition. A member of the Royal Pharmaceutical Society of Great Britain, it stocks an extensive range of products in its shop in Dumfries, with more ranges and products planned for the online store.
For further information please contact Fraser Hogg or Stephen Hunter on tel 0141 564 8000
Issued on behalf of Radiator by Liquorice Media 0141 561 4018
Date 13th May 10