Integrated agency 999 Design has this month been appointed as fashion label Lee Cooper’s sole marketing agency. In a move which brought the international product licensing division back to its roots in London, the fashion brand extended 999’s remit to develop all its marketing material for its global licensing market.
Previously headquartered in Paris, the Lee Cooper brand appointed 999 Design as marketing partner following a successful pitch. 999 are currently developing their new website (www.leecopper.com) and completion of their international extranet system.
Originating in London in 1908, the Lee Cooper brand has international appeal. The licensing business recently returned to Shoreditch, London and is responsible for the wide range of products which bear the Lee Cooper brand on everything from watches to footwear, including the premium RDLC collection.
On appointing 999 Design, Andy Dunkley Managing Director at Lee Cooper said:
“999 have supported us when we were based in Paris. We look forward to working closely with them in developing the full range of marketing collateral to support our global licensing business”
999 Manchester Managing Director Andy Helme added:
“To be selected as the sole marketing partner for successful, well-known name in the fashion industry emphasises our credentials in marketing in the fashion sector. We look forward to supporting the world wide Lee Cooper licensing business.”
The agency, which has offices in London, Manchester and Glasgow has developed a solid reputation in fashion brand marketing having worked with a range of well known brands including Radley, Onitsuka Tiger and has developed above and below the line collateral for handbag brand Tula to aid their repositioning campaign. 999 was also responsible for the creation and development of Victoria Beckham’s fashion collection site (www.victoriabeckham.com) for client 19 entertainment.
More recently, 999 has been appointed to sports fashion brand K-Swiss and will continue to work closely with the European marketing team on other projects.
Contact: Lucy Nicolson