Brothers Gary and Neil Lever have just opened their new online e-commerce store for Duo Menswear at www.duo-menswear.com. Mirroring their bricks & mortar store in Gourock, near Glasgow, the Duo online store features esteemed premium brands such as Fred Perry, Lyle & Scott, Original Penguin, Levi’s, Lee and Onitsuka Tiger.
Neil pointed out that between them, the brothers have 20 plus years of menswear buying experience and that this experience has informed and shaped the concept that is Duo Menswear.
He continued, “We were clear that we wanted to launch a store dedicated to menswear and that one of the main criteria was that we would concentrate on those brands we believed were the best at what they do, whether that be knitwear from John Smedley, trainers from Nike or casual footwear from Pointer and H by Hudson.”
Gary adds, “These brands are hard to come by and we always get a buzz when a brand agrees to work with us as it means we get closer to the vision we have for the store. Heritage brands are riding high just now and we find a real quality in those types of brands we work with but we’re equally interested in emerging brands, as long as that same quality and design element shines through. It’s fashion and you never stop thinking about brands which will improve the store further.”
The new online store, created by BIG ON International, allows Duo Menswear customers to shop online anytime and the distinctive style and brand of the original store has been replicated in the e-store. Customers can browse the collections, select their sizes, check out and purchase in a secure environment. Purchases can be shipped or picked up in-store. There is also a blog announcing the latest fashion news and customers can also subscribe to their newsletter.
Keen to promote Duo Menswear beyond the bounds of the physical store location, Gary said “Our new online store lets us market DUO throughout the UK and beyond, giving us the opportunity to offer our distinctive product range to more people. We knew from the outset that we wanted a website running alongside the store and that at about a year in we would want to extend our reach and have an online concept to at least match the bricks and mortar store.
We think we’ve achieved that with this new e-store. The e-store features a state-of-the-art Virtual Tour and Cool Iris gallery which showcases the store in Gourock as well as shots of the clothing ranges and lets customers look around and get a feel for the place.”
Visit the Duo Menswear store at www.duo-menswear.com and use promotion code Duo-10 to receive a 10% discount on your order. Offer closes June 30th. Free shipping over £50 on UK orders only.