Event management company, She’s Gott It!, has been confirmed to deliver the 2010 Edinburgh’s Christmas programme and had their contract extended to include the 2011 event as well.
The Durham-based company was originally awarded a four year contract in 2007 with an option to extend to a fifth year and, as a result of their success, the City of Edinburgh Council has exercised the option and re-appointed She’s Gott It! until January 2012. The Council contract will encompass marketing, PR and sponsorship and partnership management.
The firm, which was launched by managing director, Nickie Gott, in 2002, has worked very closely on a number of key elements for one of the world’s largest Christmas festivals, including extending the creative programme across the city and introducing events that have gained international acclaim. In addition, the company has increased the quality of the visitor experience and developed city-wide partnerships to assist retailers and venue/accommodation providers in maximising visitor spend.
Councillor Steve Cardownie, Festivals and Events Champion for the City of Edinburgh, said: “Edinburgh’s Christmas in 2009/10 was the best since the event’s inception in 2000. By working with She’s Gott It! we have reinforced our connections with our stakeholders, increased marketing spend by working in collaboration with others and presented a very strong and exciting programme. Our events unit had no hesitation in recommending the option of extending the contract to enable further strengthening of Edinburgh’s Christmas.”
Nickie Gott, Company Director, said: “We are so proud of our reputation and have a very committed and experienced team who are passionate about bringing innovative ideas to our audiences. We are delighted that we have been asked by City of Edinburgh Council to extend our contract for Edinburgh’s Christmas until January 2012.
She’s Gott It! has grown substantially in the last eight years. Their event management expertise has been drawn upon across the UK and their creative programming, combined with excellent event delivery, has gained them an enviable reputation as one of the UK’s leading event management companies.