Andre Calado, a Portuguese student studying in London wowed the judges in the Satelliet-Browns Design Challenge with a triple whammy.
Andre, 35, won the top prize with his stunning designs for Le Satelliet, a concept for a chain of commercial bars in several cities each showcasing a different style of Satelliet-Browns range of furniture and creating the perfect venue for a night out.
A Paris bar exhibits a bistro style, a Berlin bar an avant-garde style, while the London Canary Wharf top floor bar exhibits the brand’s luxury side in an urban-chic look.
Harvey Ockrim, MD of Satelliet-Browns said: “There is no doubt the judges were knocked out by Andre triple whammy of an entry.
“The concept is really sophisticated and the presentation so professional it looks and feels more like a real life business proposition than a competition entry from a design student.
“The judges were particularly impressed with the way Andre got to the heart of the brief which was to showcase the versatility of Satelliet-Browns’ furniture range, by displaying it in not, one but three different bars.”
Andre said: “I was absolutely delighted to win the competition, especially since I was up against design students from all over the UK.
“The part I enjoyed most was designing the actual bar itself, because I had to make it stand out and be a real focal point, but not at the expense of the furniture, which was what the brief was all about.”
Andre is a former engineer who decided on a career change after opening an antique and interior design shop in his home town of Comporta near Lisbon.
He came to Britain to visit friends, and having decided to concentrate on interior design for the hospitality industry spent two years working in a range of hotels restaurants and bars up and down the country.
Andre added: “I felt it was really important to understand the industry from the inside out, and really know about issues like the flow through a restaurant which have a crucial bearing on design.”
Andre is studying interior design at the London College of Communication which is part of London University of the Arts.
Andre received his award from Harvey Ockrim at Bar 10 in London, the industry trade show which brings together industry leaders, key decision makers, international bar stars and contemporary style gurus.
This year’s venue at the Islington Business Design Centre means that for the first time ever Satelliet-Browns can put all of the 40 entries on display in the gallery around the exhibition area.
The runners up, Aleksandra Rajska and Sara Foster are both from the University of Glamorgan.
Picture shows Satelliet-Browns MD Harvey Ockrim with Design Challenge winner Andre Calado