A Scottish summer is happening all over the UK this week, as VisitScotland’s Business Tourism Unit embarks on a marketing tour to bring more business tourism to Scotland this week. Business Tourism, which includes visitors who come for conferences, exhibitions, meetings and events, is worth £827 million to the Scottish economy and is on the rise.
The team from VisitScotland has started off with a mobile workshop touring cities in the North of England, visiting event and meeting planners. Taking eight businesses with them and using a bus as the venue, the tour includes speed networking to enable VisitScotland and its partners to demonstrate how well Scotland is geared up for the conference and meetings market. Joining the tour are venues and services including: Hotel Missoni, The Old Course Hotel, SECC, Royal Yacht Britannia, Cameron House Hotel, Malmaison & Hotel du Vin, Dundas Castle and Edinburgh Convention Bureau.
Later in the week, the Business Tourism Unit’s London office will be hosting a Scottish garden party at the stunning Somerset House in central London. The event allows an additional fourteen partners to showcase what Scotland has to offer during a free-flow workshop and a networking event. Venues including Fairmont St Andrews, Malmaison & Hotel du Vin and Unique Venues of Edinburgh will be in attendance. To mark Scotland’s ‘Year of Food and Drink’, the BTU will be offering delegates the very best of Scottish produce with tasters and temptations provided by The Oyster Boys.
Speaking about the event, head of business tourism, Caroline Packman comments: “Although Scotland is easily accessible from across the UK and is a popular destination for meeting, conference and event organisers, it really helps us to punch above our weight when we take a flavour of Scotland to them. The tour bus and event at Somerset House are only two of a number of marketing events the BTU organises throughout the year and they always result in significant bookings for our venues and services.”
Business Tourism accounts for 20% of Scotland’s tourism income and with Edinburgh and Glasgow in the top three most competitive European destinations in terms of price for association conferences, Scotland hosts at least one major national or international conference per day. The country’s portion of all international association meetings hosted in the UK rose to 29 per cent this year, with the country’s key industries and centres of academic excellence playing a major role in attracting that business.