Creative digital marketing agency Bourne has been named the Business to Business Supplier of the Year at the heraldscotland.com Digital Business awards 2010.
The digital design and marketing agency clinched the prize for its creation of Basis, the campaign marketing tool it used to slash the cost of Dell's international channel marketing programmes. Praised by judges for their innovative and practical approach to addressing a global business issue, the Bourne team scooped the award just ahead of an extremely competitive shortlist.
“This is a great tribute to a hard working and talented team. They pulled out all the stops to deliver an elegant and effective solution to a problem Dell was extremely keen to resolve, and I'm delighted that their work on such an extremely successful project has been recognised,” said Dan Kersh, Bourne's Managing Director.
Developed while working on Dell's channel marketing programmes in EMEA, APAC, North America and Latin America, Basis has been designed to radically reduce the time, costs and complexities involved in producing and approving multi-language digital communications. Removing the need to create messages from scratch for each project, the service is capable of cutting the resources required to manage such campaigns by more than 50%.
After being rolled out within Dell the resulting tool – Basis – delivered immediate efficiencies, reducing average E-mail and landing page production time from 29 days to a maximum of 7 days. Also removing many sources of potential human error from the process, a uniform creative style has seen conversion rates increase steadily since the tool's implementation.
Bourne reports an overall reduction in the cost of e-mail & landing page production by over 50%, noting that Dell has taken this opportunity to allocate budget to other business lines that were previously not receiving any marketing communications.
Kersh added: “International campaigns being run by corporate central marketing departments can take nearly a month to release, from the time of brief, due to the complexity of producing and approving e-mails across multiple departments and countries, landing pages and micro sites in over 20 languages every time they decide to mount a campaign. Given that scenario, Basis is a service born of necessity.”