Challenges Market Leader With Free Offers

The founder of, the revolutionary food auction website, has stated his clear aim to replace the market leader in online services to the restaurant sector with a next generation website offering a range of free services far superior to that offered by other online booking services.

With a vast range of dull and relatively expensive online booking services already on the market, is empowering users to decide for themselves how much they want to pay for meals at top restaurants and hotels by bidding for meals and eating out at a price that suits their pockets.

Sukhvir Dhillon, founder and managing director of, said, “Our aim is to create a restaurant promotion site using a Google type business model. Rather than charging restaurants heavily for bookings and mailshots (as they are through sites like, provides innovative solutions that are mostly free of charge.

“We provide a ‘one-stop-shop’ for restaurants where they can promote their business, get online bookings and create, manage and promote their own customer database for free.

“As well as an online booking service – which we offer restaurants at a fraction of the price charged by our competitors – we are the only site where customers can participate in all the excitement of online auctions and the chance of winning a great meal at a bargain price.”

Other innovative features on include an interactive events planner, enabling friends or colleagues to discuss and arrange events or nights out in a unique and fun way by getting participants to vote for where they go.

“And gives customers a free online booking service that lets them customise their evening out by pre-selecting their menus and drinks – it couldn’t be simpler to use,” said Mr Dhillon.

Launched in Glasgow in March 2006 and in Edinburgh a year later, last month’s London-launch of precedes a nationwide rollout of the website which, since inception, has hosted some 100,000 auctions – a figure it hopes to double over the course of the next 12 months – with customers saving, on average, 50 per cent off the menu price of a meal.

For further information please contact Sukhvir Dhillon tel 0870 383 0009

Issued on behalf of by Liquorice Media tel 0141 564 8058

Date 25th April 08

Contact: Susan Christie
Phone: 0141 564 8058