1576 has launched a direct mail and trade press campaign for VELUX, to launch the roof window manufacturer’s new Solar Hot Water system to housebuilders.
The mailer dropped on June 14th, and has achieved a 19% response rate after one week. The outer simply carries the message “And you thought we just did windows”, and opens to reveal a VELUX branded hot water bottle and a teaser leaflet for the system.
Jacqueline Hay of VELUX said: “The campaign has already been very successful. Recipients have been giving positive feedback, with flattering comments about the mailer as well as interest in the product itself. We’re very pleased.”
Contact: Caroline Mckay
Phone: 0131 473 1576