Scotland’s leading independent courier firm has hired a specialist design company to help solve a shortage of red vans in its fleet.
Eagle Couriers has enlisted the help of Glasgow firm Rapido Print & Design to create a new set of vehicle decals that will be used to help its 100-strong fleet expand across the country.
The move has been prompted by a recent Europe-wide shortage of red vans, which resulted in Eagle Couriers being unable to purchase new vehicles to add to its distinctive red-liveried fleet. The shortage was fuelled by the recession, which had led to a huge surplus of unsold white vans across Europe and meant that production of red vans had dwindled.
Under the new deal, the team from Rapido has created a special red wrap – complete with the distinctive Eagle Couriers livery – which it has installed on a standard white van.
Directors at Eagle Couriers are now considering installing the wrap on other new vehicles for its fleet, rather than waiting for manufacturers to begin making red vans again.
Jerry Stewart, one of the firm’s directors, said: “There’s no doubt red vans are much harder to find now than at any point in our 30 year history, so we have had to be more creative with our plans to expand the fleet.
“We quickly realised that bringing white vehicles into the business wasn’t a good option, as our red liveried vans are an integral part of our branding. It would have been a mistake to bring white vans in, as it would have made our fleet look like a messy mix-match of different vehicles.
“We’ve worked hard to build up our brand and ensure customers across Scotland recognise our distinctive vans, so we don’t want to lose that position due to reasons outwith our control.
“We’ve therefore decided to see whether we could put a red wrap – complete with our distinctive livery – around a white vehicle instead. At the moment, it’s just a one-off experiment but it means that we now have a solution if the red van shortage continues for the foreseeable future.
“It’s a more expensive process than just buying a red van, but we know that in the long term it will be well worth it to keep our well-known look. Our red vans have featured in TV shows and can be easily spotted in most cities in Scotland, so it would be daft to throw away 30 years of goodwill.
“Hopefully this experiment with the red decals will give us another option to consider and ensure that there are fewer hurdles to navigate when we continue to expand our business in the future.”
Notes to editors:
Eagle Couriers is Scotland’s leading independent courier company, with almost 30 years’ experience. The firm employs 100 staff between its bases in Glasgow, Bathgate and Edinburgh. The company provides excellent customer service and competitive prices, as well as offering same day/next day deliveries to local, national and international destinations. Eagle Couriers has a 3500-strong client base ranging from blue chip firms such as the BBC and BT, public organisations including the NHS, and sole traders. As business-to-business experts, Eagle Couriers helps other firms operate more efficiently and profitably, by safely delivering on time everything from documents, medical samples and engine parts to sports footage, scripts and TV props. The company invests in new technology like web booking and vehicle tracking to benefit clients and operates in an ethical fashion. It is registered with relevant professional bodies and enjoys Investors in People status.
Contact: Holyrood Partnership
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