Creative agency Paligap has played a major part in helping West of Scotland Loan Fund (WSLF) achieve its current annual targets for lending to small and medium-sized businesses in the West of Scotland.
WSLF is a unique consortium of twelve west of Scotland Local Authorities working together to provide loan finance to new and existing small to medium sized enterprises in the region.
In April 2009, WSLF secured £6m from the European Regional Development Fund (ERDF) as part of a £15m fund, which will provide financial support to some 600 new and growing businesses over the next six years.
WSLF’s target for the current financial year was to achieve lending of £2.5million reaching 100 businesses. Already they have granted 85 loans totalling £2.34million to SME’s in the West of Scotland.
Part of the success must be attributed to WSLF’s successful collaboration with Ayr-based creative marketing agency Paligap, which has been working with WSLF for over four years.
Paligap provide a range of market communication services to WSLF, including:
* Brand development
* Media planning
* Campaign Management
* Website design, maintenance and hosting
* Promotional literature design
* Exhibition design
The twin objectives of Paligap’s remit are:
* To ensure that eligible and sustainable companies are aware of WSLF’s existence and their ability to draw funds from it
* To inform companies how to apply
WSLF manager Andrew Dickson commented: “We appreciate the creative and strategic support provided by Paligap, who have been a project partner for over 4 years. A key element in WSLF’s growth has been the success of our multi-layered approach to market communication through advertising in newspapers, periodicals, and industry magazines, and PR pushing potential clients to our web site and making loan applications on-line.”
Paligap sales director Bill Inglis confirmed: “Paligap’s brief has been to raise the profile of WSLF to the business community through a number of market communication channels including, web, e-marketing, events and PR. The result has been a rapid growth in the number of loans being issued and businesses being assisted with gap funding which is great to see.”
Andrew Dickson concluded: “Paligap provide WSLF with all the marketing and design services we need. We particularly appreciate the regular project meetings, and the benefits are clearly demonstrated with the number of loans we have made so far this year.”
Paligap is a creative agency that research, plan and create strategic brand building ideas and deploy them across all channels including web, press, TV, radio, outdoor, direct mail and e-mail.
1 Carrick Road
Ayr KA7 2RA
Contact: Stephen Cosh, Managing Director