Matthew Algie, the UK’s largest independent coffee roaster, has appointed Union Connect to develop a new corporate identity for its core brand, following a competitive pitch.
The Glasgow-based roaster provides quality coffee and related products to more than 4000 independent coffee shops across the UK and Ireland; to corporate accounts such as M&S Cafe, Pret A Manger and Pizza Express; as well as to other prestigious customers such as the Houses of Parliament and The Gleneagles Hotel.
Gordon Muir, Head of Marketing at Matthew Algie said: “Matthew Algie is 140 years old but we have a modern, progressive approach, both in terms of the technology we use, and in our commitment to ethical sourcing and sustainability. Above all, we are passionate about coffee.
“The Union team understood the value of this in terms of an identity, and we’re very confident that their creative team will bring our values to life.”
Union Connect’s Managing Director, Kyle Hardie, added: “As a business Matthew Algie is totally focused on delivering the best cup of coffee possible. Coupled with their history and heritage, they have a great story to tell. We’ll enjoy the challenge of helping to do it justice.”
The new identity will be revealed at Caffè Culture, Europe’s leading trade show for the growing café bar market, being held at London’s Olympia in June.
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