Adam Smith students are ‘flying high’ with the launch of the College’s new advertising campaign. The new ‘Go further’ concept, launched this month, demonstrates the diverse range of courses and students at the College.
The concept created by Edinburgh based communications agency, The Union, after a full creative pitch, features Adam Smith students floating above a Fife skyline holding on to inflatables which represent just some of the many subjects available at Adam Smith College. The campaign will feature on billboards, flyers, radio and in the press throughout the summer.
Heather Middleton, Marketing Manager at Adam Smith College, said: “We are delighted to be working with The Union on this new campaign. It not only communicates the variety of courses available but inspires the individual to see the long-term benefits of a further education course. We are particularly pleased to feature our very own students in the campaign making them stars for the day.”
Ian McAteer, The Union's Group Chairman, said: “We're delighted to have won a highly competitive tender for this work and it is good to be working in the further education sector for Adam Smith College. The opportunities created by career-focused learning at the College are immense and our creative aim is to communicate these simply, clearly and memorably.”
The new campaign replaces the ‘I’m Adam Smith’ adverts which were launched when Kirkcaldy and Glenrothes College’s merged in 2005 to become Adam Smith College, the third largest College in Scotland.