theLane Agency has supported leading celebrity chef Nick Nairn with the launch of his latest business venture, Nick Nairn Consulting.
Renowned for his culinary passion and skills as a leading chef, Nairn has now launched a new consulting division, giving guidance to businesses which want to enhance the quality of their food offering.
Targeting partners within a range of sectors including education, health, care services, charity, transport, travel, leisure and retail, Nick Nairn Consulting reviews an organisation’s food philosophy and standards of preparation and service. Guiding them through a continual process of improvement, Nairn will then apply his own highly respected brand to their business once they have achieved a series of exacting standards.
To help launch this new venture, theLane Agency delivered a range of support activities for Nick Nairn Consulting including marketing strategy development, brand development, marketing implementation planning, collateral development, market segmentation and profiling, and targeted marketing activity – on and offline.
theLane Agency created the new www.nicknairn.tv website incorporating its suite of videos which showcase Nairn’s many roles as celebrity chef, teacher, brand ambassador and health lobbyist. The Edinburgh-based agency is also developing a comprehensive tabloid supplement with The Sun to promote Nairn’s philosophy about the ease and importance of preparing low cost, healthy meals for Scottish families.
The agency has also worked with one of Nick Nairn Consulting’s initial partners, the Kailyard Restaurant at Doubletree Hilton Dunblane Hydro, creating a branding for the hotel’s restaurant and developing supporting merchandising material.
theLane’s Managing Director, Ali Findlay said: “Along with the wider considerable experience we have in the food and leisure sector, we have worked with Nick now for four years, largely on supporting his Christmas campaign for Nick Nairn Cook School. Like all entrepreneurs Nick is passionate about his brand and keen for his agency to deliver creativity and value for money in equal measure. This is what we have delivered for Nick and as such he has been a keen and loyal supporter of theLane Agency since our inception.”