The credit crunch has eaten its way into most industries, however 2010 has been very exciting in the digital world with developments paving the way for a 2011 revolution, particularly in the way consumers use the Internet.
Digital specialists Spider Online are at the forefront of new design and development technology and Managing Director John Campbell has put together his Top 10 predictions for 2011.
1. Mobile. With smart phone sales increasing exponentially and Google and Apple growing their apps stores everyday this part of the digital market will become more mainstream. Smartphones are now 20% of the mobile phone market. Source: Gartner
2. Geographic related content. Mapping and gps applications are now beginning to show the development potential for anything that is location based, users understand maps and images far easier than lists and content.
3. Mobile ecommerce. As mobile grows so does mobile ecommerce. Smart phones will be used for everything from banking to shopping and travel more and more frequently. % increase (UK internet shopping sales from mobile phones (m-commerce) will more than double by 2013 to reach £275 million, up from £122.9 million in 2009, according to a recent report by Ovum and Verdict Research.) – Source : Data Monitor
4. The cloud. Applications are becoming easier to use and storage is becoming more flexible and secure online.
5. Tablets. The iPad has started it. Research has suggested 20% of computers will be tablets by 2014. This means that those gadget enthusiastic exec’s will be using them more. Once that happens, applications will follow. They are using them for web access, email, reviewing attachments, and other work related activities – as well as game playing and watching movies.
6. Legislation. It will be worth keeping an eye on the European and US Government. Both are known to be tough on restrictive practices and with criticisms of Apple and Google about their mobile networks increasing, with recent criticism of their advertising models and access to their platforms, don’t be surprised if they try to clip wings.
7. Hardware. It is changing so quickly that Apple or the Far East manufacturers are bound to roll something new out.
8. Youview/Google TV etc. With the web catered for, these guys are all aiming to roll their technology into your main information hardware….your telly!
9. Games. Wii started it and with kinetic, the fun is just beginning. Just make sure you get the coffee table out the way!
10. Sex. The pornographic industry has been at the forefront of a lot of the technology market for years, they will be leading innovators again. For example E-commerce, video streaming, mobile applications and mobile will be far more prevalent.
- ENDS –
Notes for Editors
Spider Online Ltd was created in January 2004 by John Campbell and Tony O'Grady. John comes from an integrated marketing background, while Tony is a systems analyst and developer. As a Scottish based Innovative Digital Business with a number of public sector and blue chip clients, including COSLA, Scottish Government, Improvement Services, FirstGroup, Scottish Power, Standard Life and Aegon, Spider Online specialises in exploiting the latest technology for its client base from web sites to digital marketing mobile based applications and systems.