To celebrate the launch of its first new website, Bauer Media Scotland is running an exclusive competition for commercial and trade partners.
Open to all businesses and agencies, the competition offers entrants the opportunity to win £10,000 of commercial advertising on www.clyde1.com. Full details on how to enter are available at www.clyde1.com/10k-giveaway.
Clyde 1 is the first of Bauer Media Scotland’s seven radio stations to launch its newly-designed website, which will deliver more local content functionality andopportunities for audiences across Glasgow and the west.
The introduction of a consistent website design across all stations will provide national clients with one joined-up platform that can deliver scale and access to over 1.4million music fans online every month.
The roll-out will continue across the other six stations shortly.
Up to 1.75m listeners tune in to Bauer stations in Scotland each week and the new sites are built with a stronger focus around editorial content and scalable opportunities for commercial partners.
Additional features such as full page takeovers and a focus on video have been built in to deliver new creative options and audience reach. One of the biggest benefits to advertisers is a simplified sales process across all sites to make buying across the Bauer Radio portfolio easier.
Graham Bryce, Managing Director – Bauer Radio Scotland, said: “To mark the official launch of the new-look Clyde 1 website, we wanted to present our commercial and trade partners with a unique and exciting prize opportunity tailored especially for them.
“The new Clyde 1 website will provide a fantastic platform from which our partners will be able to reach out and interact with audiences across Glasgow and the west of Scotland.
“Online audiences are vital to Bauer Media’s continued growth and our new sites will allow us to take another major step in connecting audiences with compelling and bespoke content that reflects our on air brands.
“Across the board, the new websites also ensure flexibility for our commercial partners who can now work with us by station, region, or across the entire Bauer Media radio portfolio easily.”
Radio Clyde is part of Bauer Media which reaches 13.2 million listeners every week across the UK. Bauer Media is part of the Bauer Publishing Group following acquisition from Emap on 29 January 2008. It is home to a growing network of no.1 commercial radio stations in all major markets in the UK and the no.1 commercial broadcaster in national digital radio.
Bauer Publishing Group is the largest privately owned publisher in Europe. Founded in Hamburg in 1875 by Johann Bauer and currently headed by Heinz Bauer, the group is in its fourth generation of family ownership. The Group has more than 200 magazines in 14 countries worldwide, as well as TV, Radio, Press, Printing, Mobile and Web interests across Europe.
For further information please contact:
Kay McCarthy at the BIG Partnership on 0141 333 9585/07736 774338 or email firstname.lastname@example.org
Susanne Grant at the BIG Partnership on 0141 333 9585 / 07824 388 472 or email email@example.com