St. Enoch Centre has won a prestigious national marketing award for an art and design competition it organised last year for Glasgow secondary school pupils.
The competition – It’s My Greener Glasgow – was set up by the Centre in 2011 to encourage youngsters to think creatively about environmental issues affecting the city. It scooped a Merit in the Community Relations category at the BCSC Purple Apple Marketing Awards dinner, which was held on Thursday May 10th at The Brewery in London.
The BCSC Purple Apple Marketing Awards look to reward effective shopping centre marketing within the UK retail sector. St. Enoch was recognised in the Community Relations category because of the wider benefits the competition brought to the Glasgow public, such as educating school pupils about their environmental impact.
Over 100 pupils from six Glasgow secondary schools took part in the It’s My Greener Glasgow competition last year. Each pupil was asked to submit a piece of art or design work with a green theme which was then showcased in a specially constructed gallery unit on the first floor of the popular Centre.
Over 3,000 members of the public visited the gallery to help choose the competition winners by casting a vote for their favourite piece of art or design. The public vote was then used to create a shortlist which was judged by a panel of experts, including STV weather presenter Sean Batty and Evening Times retail correspondent, Sarah Swain.
Official feedback from the BCSC Purple Apple Marketing Awards judging panel, stipulated:
“An excellent campaign that highlights a very important subject matter. [There was a] very clear strategy to deliver on the objective involving some very influential people in the Glasgow community, which gave this project a high profile across the area.
“This was a great initiative that successfully achieved strong community involvement, extensive positive PR and political recognition from a very limited budget, whilst additionally highlighting an important issue.”
General Manager of St. Enoch Centre, Susan Nicol, commented: “Receiving a Merit at the BCSC Purple Apple Awards for It’s My Greener Glasgow gives due recognition to this very worthwhile competition which was a huge success last year – both with the city’s youngsters and with our shoppers.
“The high calibre of art and design work produced for the competition was extremely inspiring – the pupils clearly put a great deal of thought and time into their innovative environmental projects.
“St. Enoch Centre is dedicated to working with the local community, and continuously looks for new ways to strengthen ties with Glasgow, whether that’s through educational initiatives, community projects or the provision of first class shopping facilities.
“We have launched the competition again this year and look forward to seeing the pupils work when it is submitted for the exhibition in early June.”
About St. Enoch Centre
St. Enoch Centre, owned and managed by Ivanhoe Cambridge, is located in Glasgow's busy city centre, one of the UK's top shopping destinations outside London.
The first of its kind in Scotland, St. Enoch Centre was officially opened in 1989 and has since become one of the city's favourite shopping destinations.
Issued by The Big Partnership on behalf of St. Enoch Centre.
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