Steve MacKintosh, Managing Director of North East Publications & Marketing (NEPAM), is delighted to announce that he and his team have recently won the contract to produce the Aberdeen Airport magazine, UpBeat.
Steve says: “This is a fantastic project for our editorial, sales and design team to put their vast City experience into a very different challenge. Working alongside the airport to help UpBeat realise its full potential is a great opportunity – there are countless untapped areas to explore.”
He continues: “Strategically, this is the perfect time to form a partnership with Aberdeen Airport. With the development of infrastructure and air services, we have a much bigger story to share with advertisers and readers alike. Given that the airport offers over 50 routes in partnership with 16 carriers and tour operators, there’s never been more information to share with passengers – both in- and out-bound. With almost 3 million travellers per year, it is a big market.”
Route Development & Marketing Manager at BAA Aberdeen, Jan Emery says: “UpBeat has yet to realise its true potential but Steve and his team can help us deliver that. We have some inventive plans to develop the density of distribution across both City and Shire. This, in turn, will provide an expanded opportunity for all our advertisers and promotional partners. Our in-bound leisure visitors and business tourists have a huge appetite for our region and we need to feed it imaginatively in conjunction with our partners. In a different way, over 50% of our travellers are business people who have very particular needs and interests.”
For more details on all NEPAM’s publications and services, contact Steve on (01224) 288932.
Notes to Editors
North East Publications & Marketing Ltd (NEPAM) is based at Regent House on Regent’s Quay in Aberdeen. In addition to UpBeat, the company publishes the quarterly Savour the North East, North East Home, Summer Aberdeen and Aberdeen’s Winter Festival. NEPAM also offers graphic design services for a range of products and bespoke publications.