Mobile Chilli is launching its enormously popular mobile download service in South Africa, thanks to a deal completed today with major music labels including EMI, Universal, Warners, Sony & Ministry Of Sound.
The deal with the music publishers allows Mobile Chilli to provide mobile owners across South Africa access to the latest releases, new albums and best-selling hits from many of the world's most popular music acts and artists.
Mobile Chilli is one of the world's leading mobile media companies, allowing users to download individual music tracks, full albums, games, video and ringtones to almost every type of handset, from the simplest mobiles to the latest smartphones, including iPhone and Android.
The Mobile Chilli service allows users to preview and purchase individual tracks, full albums and ringtones. Unlike many of the other mobile music services, Mobile Chilli not only provides users with immediate downloads direct to their mobile phone, but also sends the purchased tracks to the consumer's home computer. The portal's value for money, simplicity and accessibility for all mobile phone users, has made it one of the most popular mobile portals in Europe, with a 400% increase in users since early 2010. The company is on course to hit 1,000,000 paid downloads by the end of 2011.
There are over 14 million mobile phone owners in South Africa, nearly three times the number of fixed lines in the country and is the largest mobile market in Africa.
Steve Kitchen, the managing director of Mobile Chilli, said, “We're absolutely delighted to be working with world class companies such as EMI, Universal, Warners, Sony and Ministry of Sound to bring their unrivalled catalogues to mobile phone users across the whole of South Africa. The demand for mobile downloads has grown enormously in the last few years. Phone owners worldwide have realised that their handset is a capable and versatile multimedia device. Growing numbers of consumers are now determined to make the most of this fact and want access to the latest music, games and videos. Mobile Chilli provides exactly that and makes it fast, simple, convenient and cost effective for every mobile user. We're looking forward to welcoming mobile users across South Africa to the Mobile Chilli market.”