Facebook is by far the single biggest social media platform and is heading towards 600 million users world wide with over 30 million of them in the UK. With over half the population using the platform it has become a very important platform for personal and business use. Furthermore, the recent changes to Facebook now make it an ideal platform for companies to engage and communicate with their customers; many of the world’s leading brands now use Facebook as their main point of contact with the public.
This New Media Breakfast will focus on Facebook and look at the various ways that businesses can use the platform to promote themselves and create meaningful engagement with their target audience. Using live examples we will demonstrate what others are doing to achieve positive results on Facebook. The presentation will be conducted by Gordon White (fatBuzz Ltd) and Tim Barlow (Attacat Ltd) who will explore the following topics:
• Facebook Pages
• Facebook Questions
• Facebook Buttons – Send, Share, Comment and Like
• Facebook Advertising
• Facebook Insights (Analytics)
• Pictures and Tagging
• Building a Facebook community
• How to engage with your audience
• Dealing with negative comments
WHO SHOULD ATTEND?
Business owners, decision makers, entrepreneurs, marketing and business development personnel. The breakfast is designed to give you an overview of the platform and help you establish a strategy for using Facebook effectively for your business.
Tuesday 13th September