Sony award-winning DJ Robin Galloway, one of Scotland's best loved radio presenters, is to front a new weekend show which will launch across the Bauer Media Scotland portfolio on Sunday, 9th October 2011.
Robin’s new show on a Sunday morning will broadcast across Bauer’s portfolio of stations in Scotland including its flagship Clyde 1, Forth One, Westsound and South Westsound, Tay FM, MFR, and Northsound.
Penicuik Home Improvement has jumped at the opportunity to be the official sponsor of Robin’s new weekend show, as well as his popular drive time show (2pm – 6pm each week day), having signed a six month deal with the media giant from October 2011.
The deal will see Bauer Media Scotland continue to drive its multi-media approach to content and partnerships, bringing the Penicuik brand to life with voiceovers and online profiles of the Penicuik staff on Bauer’s portfolio of websites, as well as introducing the listeners to brand personalities, Kenny & Penny, Penicuik’s Penguins.
Graham Bryce, Managing Director Bauer Radio Scotland, said: “We’re committed to the ongoing development of our programming schedule and are delighted to be working with Penicuik Home Improvement across the Bauer Radio portfolio.
“This sponsorship deal recognises the relevance of Bauer Media to both our customers and our listeners in what has become an increasingly fragmented media landscape.
“The unrivalled combination of well-known on-air personalities and compelling multi-media content provides a truly interactive experience which is proving to be a winning strategy for both businesses and listeners alike. “
According to the latest figures, Bauer Media’s Scottish portfolio of radio stations has a combined weekly audience of 1.8 million and is the No. 1 commercial broadcaster in all market places across Scotland, accounting for a 43% share of the adult listening audience.*
Ann Gibb, Marketing Director for Penicuik, said: “Penicuik is one of Scotland’s leading home improvement companies and we are committed to further growing our business. We are confident our sponsorship of DJ Robin Galloway’s new weekend show across Bauer Media Scotland’s portfolio will support our strategy to reach a wider audience.”
DJ Robin Galloway, said: “As presenters, we are committed to working with our commercial partners to ensure we deliver a comprehensive and tailored package which fully engages with our listeners.
“That means matching the right brands to the right shows. My weekday and Sunday morning shows are very much driven by our listeners and 'The Penicuik People' strapline complements its interactive format and content.“
Robin Galloway will present the weekend show sponsored by Penicuik Home Improvement across the Bauer Media Scotland portfolio from 9am to 12noon, starting on Sunday, October 9, 2011.