A recent industry survey has revealed the most popular subjects for Twitter users last year, but what does this mean for 2012, ask QueryClick.
With 2012 just beginning, new online industry figures have revealed the topics that dominated Twitter throughout 2011 – and the results are rather surprising. The results, which were put into an infographic by the financial advice website, FrugalDad have revealed that 2011 was truly the year of the celebrity on Twitter, with events such as the singer Beyonce Knowles announcing her pregnancy at the MTV Music Awards generating an incredible 8,696 tweets per second.
Christopher Liversidge, Managing Director of the UK SEO agency, QueryClick comments: “2011 really was a very interesting year for Twitter, as a number of breaking news stories, such as the Japanese tsunami in March and the revolution in Egypt, were widely reported on using Twitter, in fact the hashtag #Egypt was the most used hashtag last year. However, celebrities dominated Twitter throughout most of 2011, with Justin Bieber's tweets being the most retweeted, with 5 million retweets on average, compared to Barack Obama's tweets receiving an average of 250,000 retweets.”
In terms of celebrities and Twitter, 2011 was the year that Charlie Sheen joined the social networking site, and broke the record for the fastest time to reach 1 million followers, as after joining on the 1st of March, Sheen hit an impressive 1.2 million followers in a mere 25 hours and 17 minutes. The second most popular hashtag of the year was Sheen's infamous #tigerblood catchphrase, which was closely followed by the #Japan hashtag.
Christopher continues: “While last year was a very interesting year in terms of politics, international events and revolutions, it would appear that users are still using Twitter to follow their favourite celebrities. While this is probably one of the best ways to find out what famous people are doing, and stay on top of all the breaking gossip, it's also a great tool for breaking news stories and other big events. Last year was a very important year for the social network, and while it has been dominated by famous names, we at QueryClick believe that in 2012 Twitter will be seen as a more reliable news source for users, and that it will will help them find out about important world events, which is a great use of this unique social network.”
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.
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It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
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