REDEEM Holdings Limited, the fast-growing provider of environmental and marketing services to mobile network operators (MNOs) and corporates, announces the appointment of Claes Svensson as chief executive officer. Redeem recently announced two new contracts with MNOs and Mr Svensson joins to spearhead the group’s expansion into Continental Europe.
Claes Svensson was formerly corporate vice president, Western Europe and global customer organisation at SonyEricsson in Munich, where he was responsible for a €3 billion business unit. During his 18 year-career with SonyEricsson he held a variety of senior positions in Europe and Asia, developing strong relationships with leading global MNOs.
Mr Svensson, a Swedish national, will relocate to Scotland and takes up his position on 10 September 2012.
Trevor Bayley, chairman of Redeem, commented: “I am thrilled that Claes has agreed to join Redeem. He is an exceptionally talented, international executive with a demonstrable track record of success within the global mobile phone industry. Claes brings a wealth of experience, contacts at senior level within our MNO partner base, and a level of marketing knowledge which can only be gleaned from working for so many years with one of the world’s leading consumer brands. Redeem is an ambitious company looking to roll out our innovative MNO and corporate solutions across Europe. Claes’ leadership will accelerate this process.”
Claes Svensson commented: “I am delighted to be joining Redeem at such an exciting point in the company’s development. Redeem operates in a market segment predicted to show substantial growth as corporates and consumers become increasingly aware of the environmental and economic benefits of recycling digital devices.
“Redeem is an industry leader in environmental and marketing services for MNOs and corporates in the UK (and increasingly in Continental Europe). The company has a history of innovation in providing sustainable solutions for its business partners. I am looking forward to starting, and anticipate forging new partnerships which will deliver environmental benefits to clients whilst adding value to the customer lifecycle.”
The Redeem group, founded in 1991, is an international environmental marketing services company. With  employees in Scotland, England and Hong Kong, the group provides sustainable, data secure, recycling services to MNO and corporate clients in nine European countries.
Redeem’s international clients include mobile network operators, wholesalers, retailers, charities and direct consumers, such as O2 (Telefonica UK) and Sainsbury’s.
Redeem refurbishes and resells or recycles high volumes of a wide range of IT and electronic equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptop computers, printer cartridges and games.
All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.
Redeem has certified ISO 9001 & 14001 compliance as a specialist waste carrier and has won a number of local and national business awards.
Working with Redeem O2 Recycle, achieved the world record for the largest number of mobile phones to be recycled in one day. (Guinness Book of Records).