GLASGOW-based copywriters Mantra have been appointed by Safehinge as part of their ongoing re-brand project.
As well as helping the award-winning product design company define their brand language, Mantra will assist in the development of content for their new website, which launches early in the new year.
Mantra have already scripted an offbeat video with Safehinge, explaining the inspiration behind their latest product, the ALUmini door finger guard.
Mantra director, Audrey Mason, said: “We are delighted to be working with Safehinge. They are true innovators and we’re really excited to be helping them develop a brand which reflects their unique approach.”
Safehinge were established in 2005 by Glasgow School of Art graduates, Philip Ross and Martin Izod.
The Glasgow-based firm were nominated for Entrepreneurs of the Year in 2009 after producing the world’s first integrated door finger guard. Their market-leading products are now considered best practice by many UK local authorities.
Safehinge director, Martin Izod, said: “We are really pleased to be working with Mantra. From the outset, we felt they had a clear grasp of our brand and ethos, and we’re already enjoying a fruitful creative partnership.”
For further information call 0141 271 4754 or see www.mantracopywriting.com
See the Safehinge video at www.youtube.com/watch?v=MhUAMwh08Wc&feature=plcp