The best work done by Scottish advertising and marketing companies is being compiled as part of a campaign to encourage the Scottish Executive to support the sector win more business.
A database is to be created, comprising the best case studies possible, by the Scottish Marketing Communications Action Group), a newly-launched body representing the collective interests of the marketing communications industry.
Says Mark Gorman, who steers the group: “Never before has the economy relied so heavily on creative thinking in all its manifestations. But Scotland has to compete with strong competition from London and internationally. The need for a single voice for the industry is huge and the message must be communicated loud and clear that Scotland can perform effectively on a world stage and, in the process, contribute even more significantly to the prosperity of the nation.”
He added: “To achieve this, it is essential that we gather together a robust portfolio of world-class marketing communications case studies and the SMCAG is now calling for the industry as a whole to nominate its best in class.”
He continued: “It’s time for us to stop the talk and put our money where our mouths are. Collectively, as an industry, we have created a body of world-class work, but gathering it together and collating it in such a way that we can demonstrate this is something that has never been attempted in the past. This initiative is the chance for us, as a united industry, to prove what we’ve all known all along but have been unable to articulate compellingly – Scotland punches above its weight and its time our potential customers took note of that.”