Today sees the launch of yet another new section at the Edinburgh Evening News, hot on the heels of a new going-out listing of a few weeks ago.
‘Life & Style’ is to cover mainly health, fashion, food and fitness, and follows in the footsteps of The Guide.
The current Scottish newspaper of the year is currently locked in a sales battle with the locally-focussed and recently-launched afternoon edition of the Daily Record, Edinburgh PM.
Says editor, John McLellan: “Life & Style is another exciting development for the Evening News. It will provide readers with a weekly section dedicated to fashion, shopping trends, food and fitness and gives retail advertisers new opportunities on our strongest-selling day.”
Adds managing director, Michael Johnston: “Life & Style confirms our commitment to further strengthening the Evening News brand and continuing investment in our products, whilst also offering our readers something new.”