An Edinburgh-based brand agency has been appointed by one of the world’s leading clinical research company to review its identity, with a view to re-branding its corporate stationery, marketing brochures, company website and exhibition materials.
McKinstrie Wilde beat off a challenge from the London-based agency that had previously had the branding contract for Chiltern, following a presentation to the company’s board.
The win means a return for McKinstrie Wilde to branding a major research organisation after losing, last summer, the account of East Lothian-based Inveresk Research, another clinical research organisation. The account went elsewhere, following Inveresk’s take-over by Charles River Inc, a clinical research organisation based in Chicago.
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