The sales gap between the Scottish Sun and the Daily Record has widened slightly, according to the latest figures.
The ‘ABCs’ for September reveal an average net circulation of 411,753 for the Scottish Sun – as opposed to 409,034 in August – and 373,702 for the Daily Record – compared to 375,235 the previous month.
Meanwhile, the Sunday Mail continues to be the biggest-selling newspaper in Scotland, but its average was down, from 473,482 in August, to 468,735 last month.
Average Net Circulation figures include free give-aways. One big mover was Scotland on Sunday, but it saw its figure of 72,826 for August drop to an average 67,409 last month.
Yesterday, though, the Sunday Herald’s media correspondent, Steven Vass, preferred to look at the Sunday Times Scotland’s figures, which show a ninth, successive drop. Its average net circulation for September was 70,331, down from 71,107. Says Vass, that makes it the fastest-declining