Will 2009 be the year of the digital newspaper? And if so, which will be the first major Scottish national brave enough to start using ‘page-turn technology’ for its main titles?
Don’t dismiss the notion out of hand. Faced by the massive rising cost of newsprint it is something very much on the agenda of CEOs around the UK.
Add in the higher fuel costs for distributing to an ever-decreasing circulation window and the costs stack up.
Then factor demands from advertisers for better engagement with readers and you can see why digital suddenly looks very attractive.
After all, page turn is more than holding its own already.