As widely predicted before the weekend and extensively reported these last couple of days, the Daily Record has finally lost its crown as Scotland’s top-selling daily newspaper to the Scottish edition of The Sun, with the Kinning Park-based paper having registered an average 393,953 sales last month as opposed to the Record’s 384,378. Yesterday, the Sunday Herald newspaper reported that the Record had held the crown for a staggering 32 years.
As reported on Spike on Friday, the Record’s managing director, Mark Hollinshead, sought to reassure his staff that it was a short-lived phenomenon fuelled by a 10p cover price subsidised by over a million pounds a month. In a memo, he also claimed advertisers were remaining loyal to the paper.
While it wasn’t a great month for the Daily Record, it was a none too impressive month for some other titles, including The Sunday Herald, The Herald, The Scotsman and Scotland on Sunday – each down between five and eleven per cent.
The full list of figures reads: Sun 393,953, Daily Record 384,378, Daily Express 81,352, Daily Star – Sunday 29,483, Daily Star 86,251, Financial Times 5118, Independent on Sunday 8511, News of the World 298,206, Scotland on Sunday 62,730, Sunday Express 49,663, Sunday Herald 50,338, Sunday Mail 470,775, Sunday Mirror 36,455, Sunday Post 288,814, Scottish Daily Mail 121,681, Daily Telegraph 23,548, Guardian 14,971, Herald 67,997, Independent 10,422, Mail on Sunday 113,728, Observer, 21,652, People 27,307, Scotsman 57,131, Sunday Telegraph 20,595, Sunday Times 69,604, Times 27,879.