AS we sit, surrounded by the debris of our already broken New Year resolutions, the one thing we can be sure of is that the next 12 months will be challenging.
And that’s good. It keeps us on our toes and makes us more creative.
The Press (and, by extension, its readers) will eventually face the regulatory consequences of Leveson and, of course, the desperate battle to halt circulation decline will continue.
There’s not much now that the ordinary hack or hackette can do about the former but they can do plenty to meet the circulation challenge. And so can people like me: charity media relations officers and PRs.
