A NEW, free magazine is to be available for users of Glasgow Airport, in a collaboration involving the publisher of The Herald newspaper.
High Flyer is to be launched next month by Glasgow Airport and the Glasgow-based Herald and Times Group, publishers of The Herald, the Sunday Herald, Evening Times and various magazines, including The Scottish Farmer.
Says a Herald and Times media release: “High Flyer will be Glasgow Airport’s official customer magazine and will serve as a guide to travel, lifestyle and business for passengers and destinations both at home and abroad with a key focus on Glasgow as a city, where it will proudly focus on the cultural aspects such as: arts, museums and the age old customs of tapping one’s feet around the streets to relish the flavour that the city emulates as a haven for tourists visiting from abroad as well as those appreciating what Glasgow can offer.”
It is to be edited by Karen Peattie (pictured), will comprise 52 pages, will be B5 in size and with a perfect bound finish.
Peattie is a journalist with over 30 years’ experience, spanning trade magazines, weekly and national newspapers. A former editor of grocery industry magazine Scottish Grocer, she writes for numerous trade and business publications, including BQ Scotland, supports the Sunday Herald in a production capacity and is particularly known for her work in the food and drink field. She will be editing High Flyer on a freelance basis.
Previously, customers at the airport could pick up a copy of ‘Gateway’, which stopped last year and involved a different publisher.
Meanwhile, High Flyer publisher, Darren Bruce, is quoted in the release, as saying: “We are extremely pleased and proud to be working closely with Glasgow Airport to publish their customer magazine, High Flyer. This new title will inform and entertain everything dedicated to Glasgow, its airport, passengers and destinations both at home and abroad and will be delivered through a uniquely targeted print and digital distribution model which encompasses a bespoke solution for its commercial partners.”
10,000 copies are to be printed. Issue two is scheduled for September. It is also to be available at “carefully selected venues within the Greater Glasgow city area”. Upcoming single editions of the Sunday Herald and The Herald are also to include it.
A digital version is also to be made available.